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Thursday, September 6, 2007
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   Thursday, September 6, 2007

The Power of Viral Marketing
Copyright 2005 Peter Dobler
When I first heard of the term Viral Marketing I thought immediately of a virus. No, not the flu, a computer virus. I avoided viral marketing like the plaque. I'm sure many of you are doing the same thing. Every email labeled viral marketing got trashed and I immediately run an anti virus check on my computer.
It actually took me long time and the convincing words of a dear friend of mine to change my attitude towards viral marketing. Call it ignorance, but I just didn't have the confidence in something that sounds like it wants to harm me.
Today my whole world changed and now I'm an active advocate to promote viral marketing. The concept is not new and it was created by the brightest minds in the business.
Viral marketing capitalizes in the sharing habits of the human beings. It's quite extraordinary. We all tent to share with friends and family the bargains or freebies we were able to get. If we can copy the freebie we will do it and give it to our friends and family. Take the music industry as an example.
Ok, we established that viral marketing is giving out free stuff and that this free stuff will be passed around. So how do you capitalize on something everybody expects to get for free? You don't. You just use the freebie as an advertising vehicle.
See, once you started giving out software or a book for free, it will snowball from there. Granted that the software is any good and the book provides some value. There is no telling on how many copies of your software or book will float through the internet. The only thing you now for sure, it takes some time to gain momentum.
Take Hotmail as an example. Hotmail build its empire solely on viral marketing. Every email you send had a little line at the end advertising free email from Hotmail. That's it. No expensive marketing strategy, no TV ads, nothing but a little advertising line at the end of every email. It took years of building momentum, but today Hotmail is a giant pulling in billions of dollars every year.
I'm not expecting to repeat Hotmail's success with my little viral marketing project, but I'm convinced that sooner or later the profits will come. It is simply a matter of time. All you need is a good product that you control and be able to give out for free. Make sure that you will be able to place your advertising on the front page of the product.
You can advertise your newsletter, your web site, products you're selling, anything you will make a profit if somebody clicks through the advertising on the freebie. I spare you with the details why the same ad advertised through viral marketing is so much more effective than regular advertising.
Just one thought. Would you click on a single ad embedded in a software or book send to you by a friend you trust? Of course you would. There is nothing suspicious about this. It's your friend who recommended this in the first place. On the other hand nobody actually clicks on advertising popping up on strange web sites you never heard of before.
Now you see why I like viral marketing so much. Quite frankly I believe in the future it is the only marketing that works. SPAM filters and popup blockers already make it almost impossible to get through to our prospects and it will not get any better.
Prepare your self for the future and implement viral marketing today. You will be glad you did.

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Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner.
Collect more software and bonus content for your own web site at http://www.peterdobler.com or send a blank email to mailto:pdobler@getresponse.com


How to use eBay auctions to drive traffic to your site
Copyright 2005 Peter Tarrida del Marmol
Many eBay auction sellers rely only on eBay for generating 100% of their online income. Many of these people are running a successful auction business; however, they could do even better. They are missing a huge opportunity to turbo-boost their business profits and reduce their listing fees at the same time. If you feel you are one of these people, these are the steps you should follow to optimize your net auction business:
1.Create a website. If you can write an eBay ad, then you can design a website. It is not rocket science. You can download many free web templates from the internet and customize them easily with any HTML editor. If you type the words "free web templates" in Google, for example, you will get more than one million results!
2.Register a domain name and hire a web hosting service. These services start at about $40 per year, depending on the web space and special services you require. Once you have set up your hosting account, you must publish your site.
3.Register an account in Paypal in order to allow online payments from your website. Paypal's payment buttons and shopping cart options are easy to use and allow you to set up your site very quickly.
4.Use allowed strategies in your eBay auctions to drive traffic to your website. You don't have to pay listing fees and commissions for the sales that come from your website, so your objective should be to use eBay only to generate traffic and monetize your sales from your own website.
But everybody knows that eBay does not allow placing outbound links in the auction ads, so how can you turn the massive eBay daily traffic into a continuous stream of visitors to your site?
Here comes the interesting part…
The first method is to put a link to your site on your "about me" page and then link your auction ad to it. This is allowed by eBay. Your auction visitors will be directed first to your "about me" page, and then driven to your website. A second way to gain traffic is advertising your business using a picture or logo on your auction ad that includes your website's URL. By doing this, you will be using eBay as a very cheap way of advertising online. All your auction visitors will see the name of your site and will be invited to type your URL in their web browser.
To optimize the number of visitors to your auctions, make sure to use popular words in your auction's title.
Another easy technique is to write your site's name without the "http://" or "www" in a paragraph of your eBay ad. This should be done carefully. The paragraph should not look like an ad for your site, but as a natural explanation. For example, let's say your website is www.auctionearnings.com. You could include a paragraph like this in your ad:
"You can find more information regarding this product at AuctionEarnings.com, as well as free articles and free e-books that will contribute to increasing your knowledge on your subject of interest."
Finally, and in my opinion, the most efficient way to gain massive traffic is to create an information product and give it away on eBay. Sell it for one penny and send an email to your customers with a link to your download page.
Attention - very important!
You MUST capture your customer's name and email address in order to build your own customer list, so that you can promote other products in the future using auto-responders. At this point, you will be taking control of your own business and you will not have to depend on eBay anymore to monetize your sales.

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Peter Tarrida del Mármol has succeeded on using eBay to generate traffic for his affilliate internet business. To learn more, click on:
http://www.auctionearnings.com


How To Write An eBook People Will Actually READ
Copyright 2005 Jim Boere
The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?
There is only one way to climb a mountain - step by step.
Now think of writing your eBook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.
The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your eBook.
Beginning Steps to Writing an eBook
First, figure out your eBook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books - as long as it's not too cute. For example, "Remedies for Insomnia: twenty different ways to count sheep". Or: "Get off that couch: fifteen exercise plans to whip you into shape".
Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.
Your thesis will keep you focused while you write your eBook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book. For example, your thesis statement could read: "We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep".
Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:
* Does your book present useful information and is that information currently relevant?
* Will you book positively affect the lives of your readers?
* Is your book dynamic and will it keep the reader's attention?
* Does you book answer questions that are meaningful and significant?
If you can answer yes to these questions, you can feel confident about the potential of your eBook.
Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.
Next, make a list of the reasons you are writing your eBook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?
Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an eCourse, or use your eBook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.
Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.
How to make your eBook "user friendly"
You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.
Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don't hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!
Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.
In an eBook that is read on the screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oases you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.
Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.
Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.
Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don't mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that's called a "comma splice.")
Last of all, create an index and a bibliography. That's it! You've written a book! Now all you have to do is publish your eBook online, and wait for download request from your website visitors.

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For more problem solving publications by Jim Boere go to
http://www.onlinebizpromotion.com -- To read his most
recently published eBook (revealing a newly discovered method for getting your site ranked in Google and Yahoo!) visit
http://www.onlinebizpromotion.com/blog-and-ping-mastery/